AB Communication

Why study AB Communication in Southville?

Southville College of Communication is equipped with a state-of-the-art broadcasting facility providing students a first-hand experience of the “real world”. Graduates are equipped with the multidisciplinary field of Communication such as Advertising, Public Relations, Broadcasting, Journalism, and Radio, Television, and Video Production. Students are guaranteed with industry-based practicum at Southville’s linkages with various media, PR, and creative agencies. Its faculty consists of media professionals and industry experts.

Southville Awards Direk Joey Reyes as its 1st Outstanding Media Practitioner

Overview

The Southville College Division is accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) and also granted Autonomous Status by the Commission on Higher Education (CHED). Southville is home to celebrated personalities, medical practitioners, entrepreneurs, and community leaders, among others. Southville is the training ground of future Business Technocrats and World Leaders, anchored on the school’s 5Cs Curriculum.

Curriculum

1st Year

Introduction to Communication Media
Knowledge Management
Communication Culture and Society
Communication Media Laws and Ethics
Business Communications in the Digital Age

2nd Year

Social Media Principles and Practices
Digital Imaging
Journalism Principles and Practices
Broadcasting Principles and Practices
Organizational Culture and Communication
Multimedia Storytelling
Introduction to Film
Advertising Principles and Practices
Performance Media
Introduction to Theater

3rd Year

Communication and Media Research
Communication Planning
Digital Publishing
PR Principles and Practices
Comm Special Project 1
Multimedia Seminars
Post Production Techniques
Risk, Disaster and Humanitarian Communication
Fundamentals in Film and Video Production
Communication Theory

4th Year

Comm Special Project 2
Cross-Cultural Communication
Integrated Marketing Communication
Development Communication
Business Ventures in Multimedia
Practicum

Mission Statement

Southville is committed to develop lifelong learners who are equipped with the 5Cs (Character, Competence, Collaboration, Creativity, and Commitment to Achieve) through data-driven and technology-enhanced educational programs to ensure student success in the 21st Century.

Southville adheres to the demands of the 4th Industrial Revolution and the highest standards of quality education by providing innovative and challenging curricula, effective instruction, updated technological applications, a strong research and community service orientation within an enriched, caring, and active learning environment.

Student Testimonial

Joross Gamboa

Actor

Southville is an excellent choice for me because they have molded me to become an achiever in society by teaching me values I can use in and out of the classroom.