AB Communication

Why AB Communication at SISC

Embraces multi-disciplinary fields such as:

  • Advertising
  • Public Relations
  • Broadcasting
  • Journalism
  • Video Production
  • Develops students to be competitive in the fields of computer design and graphics as a medium of communication
  • Link with multimedia agencies for students’ practicum
  • Offers a broad perspective for media practices and embraces multi-disciplinary fields such as:
    • Photography
    • 2D & 3D Animation
    • Graphic Design
    • Advertising
    • Audio-Visual Production & Post-Production

1st Year

  • Introduction to Communication
  • Visual Communication
  • Communication and Society
  • Media Laws and Ethics
  • Basic Photography
  • Communication Technology

2nd Year

  • Statistics for Research
  • Organizational Communication
  • Introduction to Theater Arts
  • Broadcast Communication
  • Journalistic Writing and Publication
  • Advanced Journalistic Writing and Publication
  • Photojournalism
  • RTV Announcing
  • Writing for Radio and Television
  • Advertising Principles

3rd Year

  • Technical Writing for the Communication Discipline
  • Advertising Techniques and Practices
  • Radio Production
  • Publications Editing
  • Introduction to Communication Theory
  • Corporate Communication
  • Introduction to Public Relations
  • PR Techniques and Practices
  • Media Management and Entrepreneurship
  • Television Production and Direction
  • Introduction to Film
  • Communication Campaign
  • Development Communication
  • Multimedia Writing

4th Year

  • Video Production and Direction
  • Integrated Marketing Communication
  • Cross-Cultural Communication
  • Thesis Writing
  • Practicum
  • Linear and non-linear video editing machines
  • AVID Video Editing Software
  • Up-to-date books and learning resources
  • State-of-the-Art Computer Laboratory with Latest Processors
  • Multi-Media Center (MMC)
  • Photography Room
  • Studio Room for Audio Video Productions
  • Mini Theater
  • Speech Laboratory
  • Cyber Lounge
  • Archives Room
  • Competent faculty (industry practitioners imparting industry experience in their instruction)
  • Highly competent faculty who are practitioners in their respective fields
  • Heavy on hands-on training and application of concepts such as production
  • Award-winning faculty specifically in the fields of film, public relations and advertisement


Joross Gamboa

“Southville is an excellent choice for me because they have molded me to become an achiever in society by teaching me values I can use in and out of the classroom.”