AB Communication

Why AB Communication at SISC

Embraces multi-disciplinary fields such as:

  • Advertising
  • Public Relations
  • Broadcasting
  • Journalism
  • Video Production

Graduates are equipped in the multidisciplinary fields of Communication such as Advertising, Public Relations, Broadcasting, Journalism, and Radio Television and Video Production. Experience industry-based practicum and maximize career opportunities through our linkages with various media agencies. 

1st Year

  • Introduction to Communication Media
  • Knowledge Management
  • Communication Culture and Society
  • Communication Media Laws and Ethics
  • Business Communications in the Digital Age

2nd Year

  • Social Media Principles and Practices
  • Digital Imaging
  • Journalism Principles and Practices
  • Broadcasting Principles and Practices
  • Organizational Culture and Communication
  • Multimedia Storytelling
  • Introduction to Film
  • Advertising Principles and Practices
  • Performance Media
  • Introduction to Theater

3rd Year

  • Communication and Media Research
  • Communication Planning
  • Digital Publishing
  • PR Principles and Practices
  • Comm Special Project 1
  • Multimedia Seminars
  • Post Production Techniques
  • Risk, Disaster and Humanitarian Communication
  • Fundamentals in Film and Video Production
  • Communication Theory

4th Year

  • Comm Special Project 2
  • Cross-Cultural Communication
  • Integrated Marketing Communication
  • Development Communication
  • Business Ventures in Multimedia
  • Practicum
  • Linear and non-linear video editing machines
  • AVID Video Editing Software
  • Up-to-date books and learning resources
  • State-of-the-Art Computer Laboratory with Latest Processors
  • Multi-Media Center (MMC)
  • Photography Room
  • Studio Room for Audio Video Productions
  • Mini Theater
  • Speech Laboratory
  • Cyber Lounge
  • Archives Room
  • Competent faculty (industry practitioners imparting industry experience in their instruction)
  • Highly competent faculty who are practitioners in their respective fields
  • Heavy on hands-on training and application of concepts such as production
  • Award-winning faculty specifically in the fields of film, public relations and advertisement


Joross Gamboa

“Southville is an excellent choice for me because they have molded me to become an achiever in society by teaching me values I can use in and out of the classroom.”