AB Communication

Why study AB Communication in Southville?

Southville College of Communication is equipped with a state-of-the-art broadcasting facility providing students with a first-hand experience of the “real world”. Graduates are equipped with the multidisciplinary field of Communication such as Advertising, Public Relations, Broadcasting, Journalism, and Radio, Television, and Video Production. Students are guaranteed with industry-based practicum at Southville’s linkages with various media, PR, and creative agencies. Its faculty consists of media professionals and industry experts.

Southville Awards Direk Joey Reyes as its 1st Outstanding Media Practitioner

Overview

The Southville College Division is accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) and also granted Autonomous Status by the Commission on Higher Education (CHED). Southville is home to celebrated personalities, medical practitioners, entrepreneurs, and community leaders, among others. Southville is the training ground of future Business Technocrats and World Leaders, anchored on the school’s 5Cs Curriculum.

Curriculum

1st Year

English Grammar Review
Art Appreciation
Mathematics in the Modern World
Living in the IT Era
Introduction to Communication Media
Knowledge Management
PE 1 – Movement Enhancement
National Service Training Program 1
IC1: SISC Hallmarks

Purposive Communication
Understanding the Self Ethics
Communication Culture and Society
Broadcasting Principles and Practices
Journalism Principles and Practices
PE 2 – Fitness Exercise
National Service Training Program 2
IC 2: Values Development

2nd Year

Writing 1 (Business Writing)
Readings in Philippine History
The Contemporary World
The Life and Works of Rizal
Digital Imaging
Communication Media Laws and Ethics
Organizational Culture and Communication
Social Media Principles and Practices
PE 3 – Team Sports
IC3: Intrapersonal and Interpersonal Relations (EQ)

Writing 2 (Academic Writing)
Fundamentals of Statistics
Philippine Pop Culture
Advertising Principles and Practices
Introduction to Film
Introduction to Theater
Performance Media
Fundamentals in Film and Video Production
PE 4 – Individual and Dual Sports
IC4: Achievers Core Training

3rd Year

English at Work (TOEIC)
Post-Production Techniques
Communication Theory
Communication and Media Research
Communication Campaign
PR Principles and Practices
Principles of Marketing
Communication Management
IC5: Leadership and Group Process

Science, Technology and Society
Entrepreneurial Mindset / Personal Financial Management
Comm Special Project (Thesis 1)
Multimedia Seminars
Risk, Disaster and Humanitarian Communication
Marketing Management
IC6: Professionalism and Social Graces
IC7: 5Cs in the Workplace

4th Year

Comm Special Project 2 (Thesis 2)
Cross-Cultural Communication
Digital and Social Media Marketing
Integrated Marketing Communication
Development Communication

Practicum
Business Ventures in Multimedia

Mission Statement

Southville is committed to develop lifelong learners who are equipped with the 5Cs (Character, Competence, Collaboration, Creativity, and Commitment to Achieve) through data-driven and technology-enhanced educational programs to ensure student success in the 21st Century.

Southville adheres to the demands of the 4th Industrial Revolution and the highest standards of quality education by providing innovative and challenging curricula, effective instruction, updated technological applications, a strong research and community service orientation within an enriched, caring, and active learning environment.

Student Testimonial

Joross Gamboa

Actor

Southville is an excellent choice for me because they have molded me to become an achiever in society by teaching me values I can use in and out of the classroom.