AB Communication


AB Communication

Why study AB Communication in Southville?

Southville College of Communication is equipped with a state-of-the-art broadcasting facility providing students a first-hand experience of the “real world”. Graduates are equipped with the multidisciplinary field of Communication such as Advertising, Public Relations, Broadcasting, Journalism, and Radio, Television, and Video Production. Students are guaranteed with industry-based practicum at Southville’s linkages with various media, PR, and creative agencies. Its faculty consists of media professionals and industry experts.

The Southville College Division is accredited by the Philippine Association of Colleges and Universities Commission on Accreditation (PACUCOA) and also granted Autonomous Status by the Commission on Higher Education (CHED). Southville is home to celebrated personalities, medical practitioners, entrepreneurs, and community leaders, among others. Southville is the training ground of future Business Technocrats and World Leaders, anchored on the school’s 5Cs Curriculum. 

1st Year

  • Introduction to Communication Media
  • Knowledge Management
  • Communication Culture and Society
  • Communication Media Laws and Ethics
  • Business Communications in the Digital Age

2nd Year

  • Social Media Principles and Practices
  • Digital Imaging
  • Journalism Principles and Practices
  • Broadcasting Principles and Practices
  • Organizational Culture and Communication
  • Multimedia Storytelling
  • Introduction to Film
  • Advertising Principles and Practices
  • Performance Media
  • Introduction to Theater

3rd Year

  • Communication and Media Research
  • Communication Planning
  • Digital Publishing
  • PR Principles and Practices
  • Comm Special Project 1
  • Multimedia Seminars
  • Post Production Techniques
  • Risk, Disaster and Humanitarian Communication
  • Fundamentals in Film and Video Production
  • Communication Theory

4th Year

  • Comm Special Project 2
  • Cross-Cultural Communication
  • Integrated Marketing Communication
  • Development Communication
  • Business Ventures in Multimedia
  • Practicum

Southville is committed to develop lifelong learners who are equipped with the 5Cs (Character, Competence, Collaboration, Creativity, and Commitment to Achieve) through data-driven and technology-enhanced educational programs to ensure student success in the 21st Century.

Southville adheres to the demands of the 4th Industrial Revolution and the highest standards of quality education by providing innovative and challenging curricula, effective instruction, updated technological applications, a strong research and community service orientation within an enriched, caring, and active learning environment.

Message from the Program Director

Student Testimonial

Joross Gamboa

Actor

Southville is an excellent choice for me because they have molded me to become an achiever in society by teaching me values I can use in and out of the classroom.